Experts in the field of black SEO don’t neglect techniques that allow them to destroy the business of their competitors on the Internet. But such tactics have a negative impact on the webmasters themselves, as electronic platforms have recently been actively banning any actions related to unfair play. Therefore, many IT solutions are aimed at […]
How can evil competitors craftily ruin your site?
Experts in the field of black SEO don’t neglect techniques that allow them to destroy the business of their competitors on the Internet. But such tactics have a negative impact on the webmasters themselves, as electronic platforms have recently been actively banning any actions related to unfair play. Therefore, many IT solutions are aimed at using white hat SEO. Such strategies allow you to win over other market participants without using unfair methods.
Attention: Keywords
When planning keywords for your page, analyze your competitors’ websites and find out what keywords they use. You will be able to find out how much traffic each of these phrases keeps. Using this information, you will also be able to set up effective advertising for your business.
The benefits of specific SEO
It is much more effective to use highly specialized words for the query string. For example, instead of a broad term “cakes” – “birthday cakes”. Similar details can also be used in conjunction with a geolocation. If your business is based in a specific region, be sure to include a link to online maps on the site using local SEO.
Pay attention! Be careful when filling out the geodata, specifying the correct address and company name. So, customers will immediately understand the location of your company, and your business will move up a few lines in the search engine.
Live communication
The network often asks questions when searching for certain goods and services. People really need high-quality recommendations. You can independently, or with the help of other users unobtrusively invite people to use the services of your company. The answers should be complete, clarifying. But be careful and try not to spread spam messages. Intrusive advertising can, on the contrary, scare away potential customers.
Integrations and links
You can ask bloggers and influencers to put in a word for your product, because the more your company is mentioned, the higher the popularity of your business. As you know, search engines recommend those organizations that are heard by the public. The more product links and mentions, the higher the ranking of the official site in the search results.
For the record. If you need to increase conversion, take a closer look at the promoted resources. So, the probability that your company will be noticed will increase significantly.
Attention to details
Many companies overuse keywords when creating Internet content, which inevitably leads to spam. This prevents the correct display of information in the search engine. Accordingly, many platforms are trying to combat this phenomenon.
Sometimes the situation gets out of control when even the name of a competing firm is badly distorted. You can find the current name of another company and let the technical support of the search resource know about it. Specialists will correct the brand name (with a high probability, since the owners of the services monitor compliance with the conditions for displaying relevant information). In this case, a competing company may lose its ranking in the search results.
Pay attention! Be honest and use spam warnings only in case of real violations.
Location verification
The company should have a valid address. If an incorrect location is indicated on the organization’s website, this is considered a violation of the search results rules. You can also send a signal to the technical service of the resource so that they somehow affect this violation.
It’s interesting. Some search engines now pay users to check the compliance of organizations, so the number of detected violations is growing.
The benefits of effective SEO
Previously, most webmasters used an abundance of keywords in articles and other information located on the official website of the company. Now this approach has changed. Keyword matching services often offer phrases that need to be used a certain number of times. It is also suggested to use additional words that define the subject. In case of significant and intentional exceeding of these standards, you have the right to report your competitor.
Hidden Search
Some Internet resources look like standard websites. However, they can also turn to black hat SEO. Another humane way to check the site is to view the source code of the page. You should search for specialized keywords in meta tags.
In some cases, competitors may prescribe clean keywords on web pages, including cities and certain locations. Such tags may look like a list.
Tip. Check out such sections of the search robot as paid links, irrelevant sites and highlighted text fragments with an abundance of keywords. For these purposes, use specialized services.
Thus, the above-mentioned SEO methods are quite effective. Remember that the game should be fair. Therefore, you should not provoke your opponents if the latter play by the rules. Otherwise, remember that you are not only destroying the business of your competitors, but also helping to improve the quality of requests. This helps many users in finding critical information.
The listed tactics are good as a complement, as they are quite cunning and strong. Remember that if you perform high-quality optimization of your pages, this will already give you an advantage over competitors.
Another tip: be careful when posting any information on your site. Official resources should reflect the essence of the business strategy and brand philosophy, and key queries should show real data about your products and services. Your task is not to lower your opponent’s rating, but to improve the quality of your own website. Pay attention to the content and accuracy of the keywords – and you will succeed.
If you can’t wait to destroy your competitors’ business, keep your dignity. Black hat SEO methods help few people. Moreover, such strategies are detected by a search robot, and you can simply be banned for such actions. Remember: who wishes trouble on, or marks trouble for others, can find himself in trouble.