First of all, one needs to understand what chatbot is. It is a software that communicates with users following certain rules. As a rule, it works this way: the bot asks questions and the user gives answers. Using keywords, the software understands what question should be asked later. According to this information, the bot performs […]
How to create business chatbot?
First of all, one needs to understand what chatbot is. It is a software that communicates with users following certain rules. As a rule, it works this way: the bot asks questions and the user gives answers. Using keywords, the software understands what question should be asked later.
According to this information, the bot performs some actions. For example, it makes orders. In the following article, you will know the key steps of how to create such a bot for business.
Types of bots
According to the classification, performed by the research group working in the Microsoft company, there are three groups of bots:
- Intellectual assistants;
- Bots that can lead a full conversation.
Most business spheres use a simple bot that follows key rules. If you have an automatic selling process, you use the bot for communication with clients. The manager will be available only in the cases, when the bot fails to give exact answers.
The way business uses bots
The bots are working in the spheres where it is possible to use the scheme «the question – the answer». It produces a great effect on trading. First of all, it enhances production and the speed of selling goods. There are different ways of using bots.
- Forming orders. The bot can order pizza, taxi, it can also leave an application.
- Queues. The bit can take a place in the e-lines for getting documents or various payments.
- Support. The bot can answer frequently asked questions.
- Information and reminds. It can help not to forget important things such as taking pills, or drinking some water.
- Voting and surveys. It can take part in surveys and take votes for one of the variants.
- Translations. You can easily translate from one language into another.
- Payments. It can transfer money using the phone number or the number of the card.
It has many functions. These instruments can be applied in many spheres. For instance, it can follow the location. It can collect information from the clients and use it for different reasons. Besides, there are the so-called, text-bots. They allow taking part in quests. There are like small games. You can also use such tools for searching the information. Sometimes bits have databases that allow looking for the exact information.
In fact, bot is a robot. It can’t assure a person to make him visit the cinema and choose the exact movie. At the same time, it can give answers to many questions. For example, if you are interested what is on in the cinema, if there are any free seats. All the questions can be solved by using bots. For such cases, there is no need to use a human. The software can manage such tasks.
How to make a chatbot?
The first thing you need is the strategy. You need to understand what it will be used for. You need to formulate the exact task for such a tool. Besides, you should realize the way it can be done. Some questions can be answered by the bot. If it is not enough, the operator can join the conversation.
One of the best examples can be a bot that sells houses and flats. It can enhance conversion and views when it provides the information about housing. It can also collect contacts using the CRM integration.
The character is also important in bots. Few people will be satisfied with the communication if it is just a robot. The bot must have a soul, a character, a gender and a special style. It also influences the way of communication. There can be different approaches to it. For example, it can make jokes or use smiles during the conversation.
The character often has a legend. It depends on the aims and tasks the bot is going to solve. There can be different types of characters. The most important thing here is to understand what audience it will be calculated for.
The rules of the bot behavior are not less important. It is significant to work out all the possible answers of the tool. It is recommended to simplify the rules as much as possible. The bot can use ready rules of communication. While creating a chatbot, you should understand that the bot can give answers to all questions. It is important because the users must get the exact answers to their questions.
You need to specify the platform. It defines the audience you will be working with. It can also specify the technologies that will be used. Furthermore, it can be provided in the form of the online chat on the main page. Service bots are often placed on the website or in the messengers. Intellectual bots are usually done in the form of the application or a separate website. For example, if you are interested only in the Telegram, you can add such a bot only there.
There are also services that allow creating chatbots using templates. Besides, it is possible to create a chatbot using the simplest messenger or work it out from the very beginning. The platforms can be free and paid, with the templates and flexible instruments.
The last point is the integration. It is important that the bot can handle all the information to the business systems. It should give the order information to the CRM, contacts of the clients to the service of e-mail marketing and so on. When you are choosing the platform, you need to contemplate what data should be transferred from the bot to the system and vice versa.
There are lots of services that can be used for creating chatbots for business. Some of them are provided for free, some are paid. If you are not an experienced user of such tools, you can start testing a free version. You can evaluate all the advantages and disadvantages of the platform. Besides, you can form some skills while learning the main principles of the bot.
Chatbots are not the only way of selling things. It can save up some money for business. It can enhance production using less resources than professional advertisement. It is recommended to create a chatbot using the simplest rules of communication. It can help to make the process working automatically. The more complicate the scenario is, the more chances of bugs can appear. So, using the right form of the bot can help the business.