Chatbots have gained great popularity not only in the field of e-commerce and Internet services, but also in the media business. There has recently been a surge in the activity of artificial intelligence in this area. Such tools allow you to work with a large number of users around the world and respond quickly and […]
How bots can vary your media business?
Chatbots have gained great popularity not only in the field of e-commerce and Internet services, but also in the media business. There has recently been a surge in the activity of artificial intelligence in this area. Such tools allow you to work with a large number of users around the world and respond quickly and in a timely manner to the current changes that the entertainment industry is full of. Therefore, every business owner in the entertainment industry should know the advantages of using bots.
What bots can do
Robotic services can be very handy in the media business environment. Moreover, they can not only collect customer data, but also make using your services even more convenient. Such funds also give more to the interested public. The options of such bots are in many ways similar to other e-commerce business tools, but they have their own nuances.
Regular updates
There are so many novelties in the field of music, cinema, and art in general. It’s hard to keep track of all the trends and news. Bots help you keep up to date with the recent updates. It is enough for the user to set up the profile, specifying the areas of interest, and the bot will send the client notifications about debuts.
Keep statistics
Smart chatbots can forward reminders and a list of unfinished business. This approach allows you not to miss important things for development.
Tip. Such tools can be useful to creative personalities, critics, students of art directions, who are obliged to be informed about changes and news in their field. However, this should not be like a race for results. Therefore, pop–up notifications should not be intrusive – extra pressure can scare away users.
Convenient shopping
Nothing good will happen if you forget to renew your subscription on your favorite streaming platform. Such a situation may well happen on the eve of a planned movie night. Therefore, bots will send reminders and even offer simplified payment methods for media products. You can easily find tickets and register for events: bots pick up a convenient time, date and place, if possible. You may also be offered personal discounts and promotions.
Attention! Bots in this case replace sellers. Usually, you can see such promotions in your personal account, but this is not always handy for the user, as it requires additional actions from. In such cases, an individual approach is critical, since non-unique promotions will annoy customers.
Feedback
Chatbots can communicate with users more quickly and efficiently and receive feedback about the company’s work. With this data, it is possible to improve the company’s business processes.
Attention! Mechanized questions and answers are not of much use. In telephone conversations, you can still get more details from clients. However, if you set up these virtual tools properly, you will get effective feedback tools.
Share the news with your friends
It’s not always convenient to send invites with an offer to attend an event. If the user has a wide range of communication, with people who have similar interests, it is reasonable to use specialized web programs. There is no need to create personal invitations: the client selects an event, picks the appropriate option in the chatbot, and his idea becomes known to society. This approach allows you to unobtrusively invite a large company to interesting events. At the same time, companies are simultaneously replenishing their clients’ bases.
Tip. Invitations should not be too frequent, as users will most likely not be able to attend them all. Over time, they may stop paying attention to them. That’s why it’s best to embed only targeted bots in the interface so that advertising is as useful as possible and the audience is interested in offers.
Brighten up the oppressive expectation
A long waiting drives many people into a frenzy. To calm the client down, set up an entertaining chatbot. It can be a simple game or an exciting questionnaire. Elements of gamification are increasingly used in the design of robotic services, so go ahead.
Keep statistics
You can apply all the metric about users in advertising campaigns and lead generation. Attracting new customers in the case of media services is not always easy, as many are prejudiced against the current conditions. Your main task is to show the public something new and amazing. Chatbots seem to be a by-product, but they also affect the reputation of your company. Use more of a personalized approach.
Important. Bots should be interactive, so it is essential to take into account language nuances of a particular region. Make your service multilingual. This will attract users from all over the world and enhance the company’s image in the eyes of customers.
CTR indicators are the defining criterion of a successful media company. To avoid chaotic PPC attacks and save finances, be sure to set up targeted advertising. Integration with social networks helps to increase CTR.
Technical support
Chatbots help to answer customer questions more quickly. The dynamics of current accounts and subscription limits are also monitored. Tech support is becoming more efficient and faster.
Create interesting content
Based on the information received about users and their preferences, you can create captivating content. It is the quality of this indicator that determines how popular your service will be. By receiving feedback and suggestions, you can monitor current and predict future trends.
It is desirable that communication with bots is similar to communication with a person. Only it should not look like a parody or imitation. To embed AI in business, use specialized platforms. They don’t require much technical knowledge in the field of coding. Therefore, they are especially effective in the early stages of business formation. However, don’t overdo it: intrusive and inappropriate entertainment will only hinder the development of the media business.